Thinking design is just a matter of your e-commerce site ‘looking pretty’ is a grave mistake that leads to unhappy customers and reduced sales. Design is far more than choosing the right background color and some stock images.
This is precisely exhibited by the era of tabulation in the 1900s which led to the age of programmatic computing in the 1950s which has lasted up until now.
The ultimate target of every business or large corporation is to come up with a product or service that will be the breakthrough in the market.
According to Fortune, 90% of all startups fail, and the biggest reason why they fail is a poor understanding of what the customer needs. In other words, they do a poor job of investigating users’ problems and behavior.